Digital State of Mind

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Digital State of Mind 〰️

Makayla Richards, Crafting Community-Driven Stories That Build Brands and Earn Trust

I don’t just grow audiences—I build loyal communities and turn casual scrollers into engaged supporters. I’m a Regional Edward R. Murrow Award winner and two-time Emmy nominee, with a track record of driving results through storytelling that actually sticks.

At 11Alive, I developed SEO strategies that brought in over 40,000 daily clicks and led YouTube growth that skyrocketed our channel by 200%—reaching over 2 million subscribers through smart, trend-savvy video content.

As a freelance digital strategist, I partner with brands, nonprofits, and media orgs to create bold, high-converting campaigns across social, video, and live streaming. Whether I’m producing a breaking news special or building out a press-ready social toolkit, I deliver creative that connects—and content that converts.

Let’s make your audience care, click, and come back for more.

Let me grow your audience.

From strategic campaigns to multimedia production, I create content that cuts through the noise—engaging audiences and driving real, measurable growth across platforms.

What I bring to the table:

  • Video Editing

  • Live Stream Production

  • Social Media Strategy & Management

  • Writing & Copy Editing

  • Graphics Creation

…and so much more.